diff --git a/theatre/core/package.json b/theatre/core/package.json
index fb1a609..0e36c8b 100644
--- a/theatre/core/package.json
+++ b/theatre/core/package.json
@@ -36,10 +36,10 @@
     "dist/index.d.ts"
   ],
   "scripts": {
-    "prepack": "cd .. && yarn run prepare"
+    "prepublish": "cd .. && yarn run ensure-publishing"
   },
   "sideEffects": true,
   "dependencies": {
     "@theatre/dataverse": "workspace:*"
   }
-}
\ No newline at end of file
+}
diff --git a/theatre/devEnv/ensurePublishing.js b/theatre/devEnv/ensurePublishing.js
new file mode 100644
index 0000000..531bd14
--- /dev/null
+++ b/theatre/devEnv/ensurePublishing.js
@@ -0,0 +1,5 @@
+if (process.env.THEATRE_IS_PUBLISHING !== 'true') {
+  throw Error(
+    `This script may run only when the "prepare" command in root/theatre is running.`,
+  )
+}
diff --git a/theatre/package.json b/theatre/package.json
index ea5d4dd..de8f7bd 100644
--- a/theatre/package.json
+++ b/theatre/package.json
@@ -13,7 +13,11 @@
     "build:dts": "run-s typecheck build:dts:bundle",
     "build:dts:bundle": "rollup -c devEnv/declarations-bundler/rollup.config.js",
     "build": "run-p build:dts build:js",
-    "prepare": "run-s update-versions build",
+    "deploy": "cross-env-shell THEATRE_IS_PUBLISHING=true \"yarn run _deploy:steps\"",
+    "_deploy:steps": "run-s ensure-publishing update-versions build _deploy:core _deploy:studio",
+    "_deploy:core": "yarn workspace @theatre/core npm publish --access public",
+    "_deploy:studio": "yarn workspace @theatre/studio npm publish --access public",
+    "ensure-publishing": "node ./devEnv/ensurePublishing.js",
     "update-versions": "node -r esbuild-register devEnv/updateVersions.ts"
   },
   "devDependencies": {
diff --git a/theatre/studio/package.json b/theatre/studio/package.json
index c9dbf53..e779379 100644
--- a/theatre/studio/package.json
+++ b/theatre/studio/package.json
@@ -36,7 +36,7 @@
     "dist/index.d.ts"
   ],
   "scripts": {
-    "prepack": "cd .. && yarn run prepare"
+    "prepublish": "cd .. && yarn run ensure-publishing"
   },
   "sideEffects": true,
   "dependencies": {
@@ -45,4 +45,4 @@
   "peerDependencies": {
     "@theatre/core": "*"
   }
-}
\ No newline at end of file
+}