diff --git a/theatre/core/src/sheets/TheatreSheet.ts b/theatre/core/src/sheets/TheatreSheet.ts
index 09ac383..79fb5c3 100644
--- a/theatre/core/src/sheets/TheatreSheet.ts
+++ b/theatre/core/src/sheets/TheatreSheet.ts
@@ -166,20 +166,18 @@ export default class TheatreSheet implements ISheet {
       if (process.env.NODE_ENV !== 'production') {
         const prevConfig = weakMapOfUnsanitizedProps.get(existingObject)
         if (prevConfig) {
-          if (!deepEqual(config, prevConfig)) {
-            if (opts?.reconfigure === true) {
-              const sanitizedConfig = compound(config)
-              existingObject.template.reconfigure(sanitizedConfig)
-              weakMapOfUnsanitizedProps.set(existingObject, config)
-              return existingObject.publicApi as $IntentionalAny
-            } else {
-              throw new Error(
-                `You seem to have called sheet.object("${key}", config) twice, with different values for \`config\`. ` +
-                  `This is disallowed because changing the config of an object on the fly would make it difficult to reason about.\n\n` +
-                  `You can fix this by either re-using the existing object, or calling sheet.object("${key}", config) with the same config.\n\n` +
-                  `If you mean to reconfigure the object's config, set \`{reconfigure: true}\` in sheet.object("${key}", config, {reconfigure: true})`,
-              )
-            }
+          if (opts?.reconfigure === true) {
+            const sanitizedConfig = compound(config)
+            existingObject.template.reconfigure(sanitizedConfig)
+            weakMapOfUnsanitizedProps.set(existingObject, config)
+            return existingObject.publicApi as $IntentionalAny
+          } else if (!deepEqual(config, prevConfig)) {
+            throw new Error(
+              `You seem to have called sheet.object("${key}", config) twice, with different values for \`config\`. ` +
+                `This is disallowed because changing the config of an object on the fly would make it difficult to reason about.\n\n` +
+                `You can fix this by either re-using the existing object, or calling sheet.object("${key}", config) with the same config.\n\n` +
+                `If you mean to reconfigure the object's config, set \`{reconfigure: true}\` in sheet.object("${key}", config, {reconfigure: true})`,
+            )
           }
         }
       }