diff --git a/theatre/studio/src/Studio.ts b/theatre/studio/src/Studio.ts
index ee9e164..0c77dad 100644
--- a/theatre/studio/src/Studio.ts
+++ b/theatre/studio/src/Studio.ts
@@ -25,6 +25,34 @@ import checkForUpdates from './checkForUpdates'
 
 export type CoreExports = typeof _coreExports
 
+const STUDIO_NOT_INITIALIZED_MESSAGE = `You seem to have imported '@theatre/studio' but haven't initialized it. You can initialize the studio by:
+\`\`\`
+import studio from '@theatre/studio'
+studio.initialize()
+\`\`\`
+
+* If you didn't mean to import '@theatre/studio', this means that your bundler is not tree-shaking it. This is most likely a bundler misconfiguration.
+
+* If you meant to import '@theatre/studio' without showing its UI, you can do that by running:
+
+\`\`\`
+import studio from '@theatre/studio'
+studio.initialize()
+studio.ui.hide()
+\`\`\`
+`
+
+const STUDIO_INITIALIZED_LATE_MSG = `You seem to have imported '@theatre/studio' but called \`studio.initialize()\` after some delay.
+Theatre.js projects remain in pending mode (won't play their sequences) until the studio is initialized, so you should place the \`studio.initialize()\` line right after the import line:
+
+\`\`\`
+import studio from '@theatre/studio'
+// ... and other imports
+
+studio.initialize()
+\`\`\`
+`
+
 export class Studio {
   readonly ui!: UI
   readonly publicApi: IStudio
@@ -41,9 +69,23 @@ export class Studio {
   private readonly _cache = new SimpleCache()
   readonly paneManager: PaneManager
 
+  /**
+   * An atom holding the exports of '\@theatre/core'. Will be undefined if '\@theatre/core' is never imported
+   */
   private _coreAtom = new Atom<{core?: CoreExports}>({})
+
+  /**
+   * A Deferred that will resolve once studio is initialized (and its state is read from storage)
+   */
   private readonly _initializedDeferred: Deferred<void> = defer()
+  /**
+   * Tracks whether studio.initialize() is called.
+   */
   private _initializeFnCalled = false
+  /**
+   * Will be set to true if studio.initialize() isn't called after 100ms.
+   */
+  private _didWarnAboutNotInitializing = false
 
   get atomP() {
     return this._store.atomP
@@ -60,19 +102,27 @@ export class Studio {
     this._attachToIncomingProjects()
     this.paneManager = new PaneManager(this)
 
-    /**
-     * @remarks
-     * TODO If studio.initialize() is not called within a few milliseconds,
-     * we should console.warn() the user that `@theatre/studio` is still in
-     * their bundle. This way we can avoid issues like
-     * [this](https://discord.com/channels/870988717190426644/892469755225710642/892479678797971486).
-     */
+    setTimeout(() => {
+      if (!this._initializeFnCalled) {
+        console.error(STUDIO_NOT_INITIALIZED_MESSAGE)
+        this._didWarnAboutNotInitializing = true
+      }
+    }, 100)
   }
 
   async initialize(opts?: Parameters<IStudio['initialize']>[0]) {
     if (this._initializeFnCalled) {
+      console.warn(
+        `\`studio.initialize()\` is already called. You only need to call \`studio.initialize()\` once.`,
+      )
       return this._initializedDeferred.promise
     }
+    this._initializeFnCalled = true
+
+    if (this._didWarnAboutNotInitializing) {
+      console.warn(STUDIO_INITIALIZED_LATE_MSG)
+    }
+
     const storeOpts: Parameters<typeof this._store['initialize']>[0] = {
       persistenceKey: 'theatre-0.4',
       usePersistentStorage: true,